Every organization strives to have a customer base that’s satisfied, prompting continued interaction and return business that contributes to overall success. But how do you accomplish that?
It’s easier than you might think.
Personalize Sales and Service
Establishing a personal relationship with your customers is one of the best ways to ensure that you’re communicating that your organization is dedicated to satisfying their needs and wants. It’s important that sales and service personnel not only offer pertinent and useful information but also solicit questions and input from the customer. If a dialogue is achieved, you’re well on your way to not only a sale but to establishing a relationship that’s based on mutual trust and regard.
Communicating timelines, offering progress reports, and promptly responding to questions and concerns all lessen the potential for customer dissatisfaction. It only takes a few minutes to make a phone call or write an e-mail and doing so in a timely manner is well worth the effort and time it takes.
Provide Quality Products
It’s said that outstanding products and services practically sell themselves and it’s inherently true. Periodically examine your products and/or service to ensure that you are delivering what’s promised. Make comparisons between your business and that of your closest competitors to verify that you’re meeting or exceeding a standard that’s deserving of long-term customer loyalty.
Reward Continued Business
Once an ongoing relationship with a client is established, move beyond what’s expected. Make an effort to anticipate your customers’ needs, if possible, and take the extra steps necessary to accommodate them. In addition, consider cost-saving plans, priority service, and / or other special features that prompt your long-term customers to feel valued and appreciated, hopefully sending other customers your way!